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How to Promote Your Blog Content in 7 Effortless Ways



4 minutes to read| 732 words 
What’s the point in spending a myriad of hours researching and carefully crafting content that will not be seen by anyone?
Promoting your blog can help you increase your audience and views as well as get the necessary feedback to improve your blog. As a communicator, feedback is very important because it lets you know how effective your communication is and if the message got across as you intended it to.
There are more than 100 ways that you can promote your blog and content but here is a non-overwhelming list to start with especially for beginners, we all have to start somewhere.
  I used most of these tips when I was just beginning in the world of fashion illustration blogging and although not consistent, I managed to get my blog to 13,340 views.
1.     Share content on social media
Sharing links to your content on social media is one of the ways to promote your blog. Just make sure that the link leads to resourceful information.  It is so easy for your links to be considered spam If not done well. If possible come up with a schedule on how you will distribute your content across various channels such as the one below from Buffer:


2.     Read and comment on other blogs
  This was always the second thing I did immediately after publishing. I found that it helps  to read blogs that are close to your niche, for instance I was posting fashion illustrations so, I mostly visited fashion blogs because they were easier to relate to. It would be a bit difficult for you to leave a meaningful comment on say a tech blog if your area of interest is fashion.
 In addition, make sure you actually read the content on the site you plan on leaving your post link because that will encourage the other blogger to visit you and return the favor.   
By commenting on other blogs you get referral traffic which according to Techwalla is used to describe visitors to your site that come from direct links on other websites rather than directly or from searches.

3.     Ping your blog
 Pinging is basically informing search engines like Google  and  blog directories that you  have updated or have new content on your blog. 


4.     Submit your comment in blogging groups/communities
Blogging communities are a great place to promote your blog content and connect with other bloggers within your niche. When I was a fashion blogger, I was part of a community called Independent Fashion Bloggers which contributed greatly to the growth of my blog (it wasn’t massive growth like 555, 393 views but good enough for a rookie blogger).  Some blogging communities you can join are Growth Hackers and BlogEngage.

 6.       publish more articles
publishing more content has a number of benefits for your blog, not only will visitors have more content to read but also the more content you have, the more likely you are to appear in searches.
Research by Hubspot  showed that Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts.
Also publishing more posts means that you will have more content to share on social media channels which drive traffic back to your site. A blogging case study by Tresnic media: 50 posts in 25 days revealed that website traffic increased immediately because of the social sharing.
7.  Promote your blog on Quora
Quora is a great tool, as in my previous post on how 6 East Ways To Find New Blog Post Ideas, I listed it as one of the ways to generate ideas.
Quora is a filled with people looking for answers to different topics. You can promote your blog by being an active member and sharing reliable and resourceful content which will eventually drive traffic back to your blog. 
 Successful blogger Neil Patel wrote an article on How to Attract 9872 Visitors from Quora in One Month. You can also read here on how Oliver Emberton used Quora to build a popular blog.

What other effortless techniques do you have to promote your blog?


*Before you start promoting your blog you need to fill it up with content, read on 6 Easy Ways To Find New Blog Post Ideas
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